eCommerce Development

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How CRO Drives ROI

It’s often said that the 3 keys to success in retail are location, location and location.  For eCommerce the 3 keys to success could well be conversion, conversion and conversion!  It really doesn’t matter how much traffic your site gets if none of it converts to paying customers.

According to a meta-study by Growcode the average eCommerce conversion rate is 2.04%.  But using videos on a landing page can almost double that rate, increasing it by 86%, according to Wordstream.

Want to know how to squeeze out more revenue from your site traffic? Read these three compelling blogs full of CRO tips and techniques from three BuyeRecommended vendors…

February 3, 2020 / by / in ,
Headless Ecommerce Leap of Faith

Headless eCommerce sounds like a great topic for Halloween, when it might conjure up ghostly images of a “headless horseman” rampaging through a graveyard under a full moon.

Despite its unusual moniker, headless eCommerce systems are worth taking seriously as they represent an important advance in eCommerce systems architecture, that comes with a host of benefits.

Read how three leading BuyeRecommended eCommerce vendors clearly define headless systems, enumerate their strengths and weaknesses, and explain why you might just want to make that “headless” leap of faith…

January 26, 2020 / by / in ,
Making Category Filters Work for You

A major advantages of shopping online over in store is the ability to search across thousands of products and compare just those that meet your needs.  Category filters at large shopping sites like Amazon and Walmart make this process even easier, yet according to Big Commerce, a whopping 42% of major shopping sites don’t even provide category specific product filters.

If the products you sell online come in many different variations, you’ll need category filters to make the shopping experience easier for your customers, or they will shop elsewhere.

What’s the best way to implement category filters?  Three BuyeRecommended vendors offer their insights, each focusing on a different aspect of the challenge – from basic tips and mobile implementation to addressing hurdles that might negatively impact your SEO programs…

January 20, 2020 / by / in ,
Why eCommerce Site Security is So Critical

There is a hacker attack every 39 seconds, but multi-factor authentication and encryption are the biggest hacker obstacles.  These are just two of the 40 alarming hacking statistics cited by Hosting Tribunal in their recent post.  Ecommerce sites are particularly vulnerable to hacking because as Bill the Kid explained about why he robbed banks robbing “that’s where the money is”.  How can you protect your eCommerce site against such attacks?

Three BuyeRecommended vendors share their expertise on how to harden your site against hacking and fraud, covering everything from technical solutions to management best practices…

January 13, 2020 / by / in ,
eCommerce Development Prototyping is Well Worth It

Building an eCommerce website without a wireframe or prototype is like constructing a new house without a blueprint.  It might appear to be going well, until you discover that costly oversight that could have been caught early with a detailed visual plan!

With so many wireframing tools to choose from, some of which are free, it rarely makes sense to skip this important step in the process.  Investing in a fully interactive prototype may also be wise, particularly for more complex projects.

Three BuyeRecommended vendors describe the different types of application blueprints and why making good use of them is a best practice…

December 30, 2019 / by / in ,