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How CRO Drives ROI

It’s often said that the 3 keys to success in retail are location, location and location.  For eCommerce the 3 keys to success could well be conversion, conversion and conversion!  It really doesn’t matter how much traffic your site gets if none of it converts to paying customers.

According to a meta-study by Growcode the average eCommerce conversion rate is 2.04%.  But using videos on a landing page can almost double that rate, increasing it by 86%, according to Wordstream.

Want to know how to squeeze out more revenue from your site traffic? Read these three compelling blogs full of CRO tips and techniques from three BuyeRecommended vendors…

February 3, 2020 / by / in ,
The Search is On(site)!

We all know the importance of Search Engine Optimization for driving traffic to our online stores, but how do we ensure that customers will find what they want once they get there? Onsite search is now more critical than ever for a successful customer journey resulting in a purchase.

Customers who use an onsite search box result in an average conversion rate of 2.4% against the 1.7% rate of customers who don’t, according to Allyson Tremblay of SDL Fredhopper.  This should be enough reason to pay close attention to onsite search.

Three BuyeRecommended vendors share their perspectives and tips on how to make onsite search work for you

December 16, 2019 / by / in ,
Loyalty Trumps Royalty with eCommerce

A lucky brand can experience a tremendous bump in sales when a Duchess like Meghan Markle sports their fashion at a public event.  Royalty is great, but for most eCommerce brands Loyalty is better and far more accessible.

According to BigCommerce, it costs 5 times as much to acquire a new buyer than to retain an existing customer – and loyal customers spend up to 67% more than new ones.

Loyalty programs are a proven method for generating repeat business from existing customers.  Three BuyeRecommended eCommerce vendors share their secrets on how to make the most out of loyalty programs and which loyalty tools to consider…

December 9, 2019 / by / in ,
Psychology of Color

Choosing the right color palette for your website can make a huge difference on how your brand is perceived and how well your site converts visitors into customers.  Three leading agencies discuss the psychology of color and how it impacts your customers’ behavior…

November 25, 2019 / by / in ,
Blurring Lines Between Click and Brick

Is the US facing a Retail Apocalypse?  By mid-June of this year the 19 major retail bankruptcies in the US put the industry on pace to exceed retail failures in all but one year since 2012 according to the Financial Times.  Although eCommerce has certainly given traditional retail outlets a run for their money, it still represents only 11% of total retail sales.

Of course the share of eCommerce is much higher in certain retail sectors than in others.
A 2018 analysis by Payment.com found eCommerce representing over 23% of electronics and appliance sales, but barely more than 3% of food and beverage sales.

What are traditional retailers doing to protect their turf against the relentless incursion of eCommerce, and how are eCommerce companies encroaching on the brick and mortar space?  We posed this and other related questions to eCommerce industry consultant, Rick Watson and learned a few things about the blurring lines between click and brick…

November 17, 2019 / by / in ,
Email Marketing Jackpot

Welcome to the inaugural issue of the eCommerce Weekly Brief.  Each week we bring you highlights across 5 categories of eCommerce news (see table of contents) along with a deeper dive into a specific topic covered by top eCommerce agencies.

Appropriately, this week’s topic is all about email marketing.   According to the DMA National Client Email Report 2015, on average, $1 invested in email marketing returns a whopping $38 in profits.  Of course, that’s only when done right.  Three top email design agencies share their secrets of best practices, so you can hit the email jackpot as well!…

November 3, 2019 / by / in