Welcome to the inaugural issue of the eCommerce Weekly Brief. Each week we bring you highlights across 5 categories of eCommerce news (see table of contents) along with a deeper dive into a specific topic covered by top eCommerce agencies.
Appropriately, this week’s topic is all about email marketing. According to the DMA National Client Email Report 2015, on average, $1 invested in email marketing returns a whopping $38 in profits. Of course, that’s only when done right. Three top email design agencies share their secrets of best practices, so you can hit the email jackpot as well!
Hagopian Ink (Email Design) covers 10 best practices of email marketing that yield an incredible ROI for eCommerce shops and others that follow them.
Blend360 (Email Design) highlights 7 techniques to optimize your email campaigns including #1 – Use split tests to write better subject lines and #5 – Keeping a consistent look and feel.
BishopWebWorks (Email Design) starts with a colorful graphic of the email marketing process and focuses on 3 simple techniques for getting the most of your email campaigns.
Keeping you e-formed,
Michael Bendit – Publisher
November 4, 2019