It’s often said that the 3 keys to success in retail are location, location and location. For eCommerce the 3 keys to success could well be conversion, conversion and conversion! It really doesn’t matter how much traffic your site gets if none of it converts to paying customers.
According to a meta-study by Growcode the average eCommerce conversion rate is 2.04%. But using videos on a landing page can almost double that rate, increasing it by 86%, according to Wordstream.
Want to know how to squeeze out more revenue from your site traffic? Read these three compelling blogs full of CRO tips and techniques from three BuyeRecommended vendors:
DIY Guide to CRO for eCommerce
If you are looking for a comprehensive guide to CRO in a single blog post read the DIY Guide by Visiture (Hybris/SAP) this 1,900 word post is replete with engaging graphics and prose that walks the reader through every step of the shopper’s journey describing how eCommerce stores can keep their visitors attention right through to the sale, and beyond.
Nine Ways to Improve eCommerce Conversion Rates
Vital Design (Demandware/Salesforce) offers a comprehensive list of tools and tips for how to maximize conversion rates, along with graphics and useful links. It includes the obvious like A/B testing as well as more sublime techniques like heat mapping which provides a visual representation of where visitors are spending time on each page.
6 Important CRO Takeaways from 14 Popular Ecommerce Sites
Blue Stout (Marketplace Design) shares 14 conversation rate optimization case studies from popular sites, bringing to life the impact of 6 critical CRO practices. Many cite impressive optimization results including a 27% increase in revenue per visitor by setting video as the default visual on each product page.
Keeping you e-formed,
Michael Bendit – Publisher
February 3, 2020
2020: The Year when B2B Sellers Must Step up Their Game
Amazon’s Logistics Hiring Spree Could Signal Even Bigger Aspirations
How to Improve E-Commerce Consumer Experience in 2020
2019 Holiday Season Takeaways and Ecommerce Marketing Action Items
How Dropshipping Helps You Run Proof of Concept Experiments at Scale
Email Marketing Ideas for E-commerce Websites
8 Social Commerce Strategies to Win Consumers Hearts and Wallets in 2020
AI And Voice Search Among The Top ECommerce Trends For 2020
Pros and Cons of an Owned Ecommerce Website for Small Sellers
Meeting E-commerce Expectations with Automation
Which eCommerce Platform will Dominate Dominate the Marketplace in 2020?
Ecommerce Product Releases: January 31, 2020
Finance, Payments & Fraud
A Guide to Payment Tokens for Ecommerce
How eCommerce Fraud is Evolving
Visa Logs 700M Visa Direct Transactions, Contactless Payments Surge
Best Payment Form UX Practices – An Ultimate Guide to Online Payments
Cashless Growth Pushes Visa, Mastercard Stock up 50 Percent in Past Year
A Warehouse Robot Learns to Sort out the Tricky Stuff
Feds to Raid Ecommerce Warehouses to Ferret Out Fakes?
7 Steps to Analyze Your Peak Holiday Season Ecommerce Operations
Global Shipping Trends: What to Expect in 2020
UPS Expands Weekend Service, Integrates with Square
What India’s eCommerce Industry Wants from Budget 2020
Draft Indian Ecommerce Policy Could Put An End To Counterfeits