A major advantages of shopping online over in store is the ability to search across thousands of products and compare just those that meet your needs. Category filters at large shopping sites like Amazon and Walmart make this process even easier, yet according to Big Commerce, a whopping 42% of major shopping sites don’t even provide category specific product filters.
If the products you sell online come in many different variations, you’ll need category filters to make the shopping experience easier for your customers, or they will shop elsewhere.
What’s the best way to implement category filters? Three BuyeRecommended vendors offer their insights, each focusing on a different aspect of the challenge – from basic tips and mobile implementation to addressing hurdles that might negatively impact your SEO programs:
BranchLabs (Sports & Entertainment Design) references Saucony running shoes’ site an an example of how to design a useful category filter. Using language that is familiar to buyers, i.e. “speaking their language” and ordering your filters with the most important criteria at top are two of the many tips they offer in this detailed recommendation. They also encourage experimenting with opinion filters like “highest rated” or “best for”, both of which encourage greater customer engagement.
iDeveloperSquare (BigCommerce) delves deep into product filtering strategies for mobile screens, where space is at a premium. They include recommendations on sorting filters, images, product and pricing information that all provide the biggest bang per pixel. What to avoid? How about Add to Cart buttons which take up valuable real estate and are rarely used from the filtering results page.
Nova Solutions (WooCommerce) addresses an important potential drawback of product filters – the negative impact they can have on your SEO. Depending on the implementation, product filters can generate thousands of unique URLs, which if indexed, can dilute link equity on search engines. Nova lists several tactics to prevent this dilution including using noindex or canonical tags and explains the strengths and drawbacks of each.
Keeping you e-formed,
Michael Bendit – Publisher
January 20, 2020
Finance, Payments & Fraud