The Search is On(site)!

The Search is On(site)!

We all know the importance of Search Engine Optimization for driving traffic to our online stores, but how do we ensure that customers will find what they want once they get there? Onsite search is now more critical than ever for a successful customer journey resulting in a purchase.

Customers who use an onsite search box result in an average conversion rate of 2.4% against the 1.7% rate of customers who don’t, according to Allyson Tremblay of SDL Fredhopper.  This should be enough reason to pay close attention to onsite search.

Three BuyeRecommended vendors share their perspectives and tips on how to make onsite search work for you

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The Need for a Smart Search in Your eCommerce Store

i95Dev (Magento) offers 6 good reasons why effective onsite search is so critical to the success of your online store, not least of which is the positive effect on conversion rate. Analysis of search queries also goes a long way toward helping merchants better understand buyer intent and behavior.

3 High-ROI Ways to Improve Search on Insite

Absolunet (Sitecore Commerce) focuses on three ways to optimize onsite search results using their preferred tool, ElasticSearch – redirects, product boosting and synonyms. Of course, this is only a small subset of the many features of this and similar onsite search engines.

4 Benefits of On-Site Search: Improve User Journey

Coalition Technologies (osCommerce) provides some insightful industry statistics on the use of onsite search and explains how and why optimization can improve the customer journey to drive higher eCommerce revenue.

Don’t miss our free webinar on LinkedIn Tips for B2B eCommerce tomorrow, December 17th at 2pm (EST).  Click here  to register now!

Keeping you e-formed,

Michael Bendit – Publisher


eCommerce Weekly Brief Title

December 16, 2019

News Headlines

5 eCommerce Trends That Will Dominate 2020​

Shopify Merchants Sell Record $2.9B+ over Black Friday Cyber Monday

Top E-Commerce Companies in the World

Amazon Dominates UK eCommerce Market

First European Cross-Border eCommerce Forum Held in Belgium

P&G Tests eCommerce Waters in India

Marketing

Pinterest Launches ‘Pinterest Trends’ Beta to Showcase Rising Interests

Ad Spend on Instagram Stories Jumped 70%

Why Your eCommerce Store Needs Social Media Marketing

Best PPC Strategies for Your E-commerce Website

How Can Marketing Automation Supercharge Your Customer Loyalty?

Technology

The Applications of AI in eCommerce

eBay Launches Buy Again and Buy Similar Buttons

Finance & Payments

How To Fight Fraud Without Cheapening Consumer Experiences

How To Choose The Best Payment Gateway For Your eCommerce Store?

Best Payment Methods for Your eCommerce Store

Operations

E-Commerce Era Drives Wave of Sustainability and Efficiency

Thoughtless Ecommerce Fulfillment Will Do Holiday Season Brand Damage

Sustainability and eCommerce: Why You Need to Think Green Even Online

December 16, 2019 / by / in ,

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