We all know the importance of Search Engine Optimization for driving traffic to our online stores, but how do we ensure that customers will find what they want once they get there? Onsite search is now more critical than ever for a successful customer journey resulting in a purchase.
Customers who use an onsite search box result in an average conversion rate of 2.4% against the 1.7% rate of customers who don’t, according to Allyson Tremblay of SDL Fredhopper. This should be enough reason to pay close attention to onsite search.
Three BuyeRecommended vendors share their perspectives and tips on how to make onsite search work for you
i95Dev (Magento) offers 6 good reasons why effective onsite search is so critical to the success of your online store, not least of which is the positive effect on conversion rate. Analysis of search queries also goes a long way toward helping merchants better understand buyer intent and behavior.
Absolunet (Sitecore Commerce) focuses on three ways to optimize onsite search results using their preferred tool, ElasticSearch – redirects, product boosting and synonyms. Of course, this is only a small subset of the many features of this and similar onsite search engines.
Coalition Technologies (osCommerce) provides some insightful industry statistics on the use of onsite search and explains how and why optimization can improve the customer journey to drive higher eCommerce revenue.
Don’t miss our free webinar on LinkedIn Tips for B2B eCommerce tomorrow, December 17th at 2pm (EST). Click here to register now!
Keeping you e-formed,
Michael Bendit – Publisher
December 16, 2019
Finance & Payments