Why Typography Matters

Why Typography Matters

When AirBNB updated its logo in 2014, they also debuted a proprietary typeface dubbed “Air” to help differentiate their brand.  For those of us who can’t yet afford to design our own font styles, there are thousands of beautifully designed commercially available fonts to chose from – both free and licensed.

Choosing the right font and typography for your eCommerce website is more important than many think.  Well chosen typography can significantly enhance your brand image as much as poor choices can distract and annoy prospective customers.

Three BuyeRecommended vendors share their expertise in font and typography selection below including recommendations of 8 free fonts from Google’s huge library:

Choosing the Right Font for Your eCommerce Website

Shero Designs (BigCommerce) reveals key considerations when selecting fonts for your eCommerce website.  Pay close attention to their do’s and don’ts like limiting the number of fonts on your site to no more than 3 and pairing serif and non-serif fonts for balance.  Shero recommends more unique fonts to make titles stand out, and fonts that are easier on the eye for the bulk of your text.

The 8 Best Google Fonts to Use on Your Website

Newbird Designs (Magento) goes a step further by recommending 8 of the more popular fonts from Google’s massive library of over 900 free font styles.  They point out that choosing the right font can have a huge impact on your customer’s first impression of you and your brand’s values.  Their recommendations include a brief description of each font and best use cases.

Headline Capitalization: Title Case vs. Sentence Case

Atmosol (BigCommerce) focuses on proper styling for headlines depending on whether or not your eCommerce site is targeting international buyers.  While title case is more common in the United States, it can be jarring, and annoying to Europeans.  Fortunately, with smart geo-filtering, you can deliver the right headline typography to each of your target audiences.

Keeping you e-formed,

Michael Bendit – Publisher

eCommerce Weekly Brief Title

January 6, 2020

News Headlines

2020 eCommerce Trends – 2Checkout Survey Insights

Practical Ecommerce – 25 Most Popular Posts of 2019

The Demise of Brick-and-Mortar Retail is About More Than Amazon

Ecommerce Product Releases

Business as Usual Isn’t the Future of eCommerce


15 Outstanding Digital Media Campaigns from 2019

Ecommerce Sales See Big Increase in Week Before Christmas 2019

5 Content Marketing Ideas for February 2020

8 Digital Marketing Trends for 2020: Are You Ready?


Shoppable Video Promises New Brand Opportunities

5 Ways Marketplace Blockchain is Transforming Ecommerce

Addressing the $12B Lost Annually from Hacking in Online Retailing

Finance, Payments & Fraud

Visa on Why Cybersecurity Should be Top Priority for eCommerce

Payment APIs Ready Manufacturers For The B2B eCommerce Of Tomorrow

What Role Will Bitcoin Play in the “Retail Apocalypse”?


5 Trends in Logistics That Are Likely To Dominate In 2020

Supply Chain Excellence Awards 2019: The DP World Award for Retail Innovation

The Most Amazing Anti-Amazon Strategy … That Will Never Happen

Innovative Technology Behind Shipping

International News

India: Tough 2020 awaits Amazon, Flipkart as Reliance Firms up Plans

Africa’s Quiet Cashless Payments Revolution

India: Reliance Takes on Amazon with Launch of eCommerce Platform

Jumia, DHL and Alibaba Will Face Off in African eCommerce 2.0

January 6, 2020 / by / in

Leave a Reply